Logo design for Ila.
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When you’re designing for a mobile phone you’ve got a small format to work with, and not much room for imagery. To use typography that can get the brand personality through without the need of anything else is really important.
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Eva Bashford-Harrison, designer @Superunion.
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Monotype’s Creative Type Director Phil Garnham discusses the role of lettering in logo design with Superunion, one of our agency partners, with a real case example we worked on together.