Creative Characters S3 E4: Making the Monotype Type Trends report with Terrance Weinzierl and Emilios Theofanous.
On Creative Characters, we meet the people and personalities behind the brands, campaigns, and designs we love. You can listen to the podcast on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
This week, we take you behind the scenes of one of Monotype’s biggest, and most anticipated campaigns of the year: the annual Type Trends report. Tune in to hear from the report’s curators, Creative Type Directors Terrance Weinzierl and Emilios Theofanous on their experiences producing the report. Why do people make trends reports? What does the curation process entail? How do cultural and societal shifts influence patterns in typography and design? What should creatives do with this information?
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