The Future of Brand Expression: Monotype.


Brands are like the people that build them—complex, connected, unique, and creative. At Monotype, we help brands realize their full identity and express it to the world.

For more than a century, we have worked with leading brands using some of the world’s most iconic typefaces, including Helvetica, Times, Avenir, and Frutiger. Today, however, shifting consumer preferences and emerging technology have necessitated a new approach to brand expression. Modern brands must engage their consumers across a variety of relevant channels using a combination of creative assets, technology, and personalized messaging. To help brands address these challenges now and into the future, we have evolved to provide a variety of software that enables brands to engage their customers through design assets including font, imagery, and short-form video.

Our mission is to deliver the design assets, technologies, and expertise required for brands to build authentic, memorable experiences at every possible touchpoint. We take this mission seriously. It’s at the heart of everything we do, and it has unified our brand family as One Monotype. As we look to once again evolve to stay ahead of the needs of our clients, our focus on One Monotype will define our mindset, our direction, and our story. It is who we are, collectively, and how we work with our customers, employees, and the community as a whole.

In this new video, learn more about how we are bringing brands to life, utilizing our full product suite to empower modern brand expression.