Why font consistency is crucial to good branding.
「 Typography, imagery, color, voice – all these elements combine to create a harmonious brand experience across all your touchpoints. 」
Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.