Ed Benguiat loved to draw letters. It’s what he did best. When he was not creating a new typeface, he could usually be found working on a piece of hand lettering or logo design for one of his many clients.
It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.
We’re very excited to announce a partnership between Monotype and House Industries, a revered, eclectic design studio that has worked with The New Yorker, Jimmy Kimmel Live, Design Within Reach, and many other iconic identities. Beginning immediately, House Industries fonts can now be licensed through Monotype’s enterprise account teams, with a standard process that is already used by many leading global brands.
Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?
At its core, type is a storyteller. Letterforms deliver a message. And such messages are perhaps at their purest in the form of community-led designs for protest.
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
FS Renaissance is a handcrafted display font where each letter stands alone as a piece of art. Craig and Pedro recently shared their perspective on the concepts and creative process behind FS Renaissance.