The road ahead.

Today’s cars are nothing like their precursors, and tomorrow’s cars—well, who knows what those will be like? To keep up, automotive companies need to blend their brand, in-car environment, and technology into a cohesive experience that keeps their customers seated for the long haul.

It’s all about the journey.

The days of traditional car ownership are waning, and fast. Modern car buyers read reviews, browse inventory, and even negotiate prices before setting foot on the dealership lot, and proceed to schedule service appointments and complete other customer service tasks online post-sale.

In the middle of all that, of course, is the car itself. Technological innovations are rapidly transforming the driving experience to be more digital and automated. Drivers are presented with an array of high-resolution, touchable screens where they carry out basic functions that were formerly controlled by buttons and knobs. 

For automotive brands, the question is simple: How does this all fit together? How do I create a seamless experience from that first touchpoint through the life of the car? 

Everybody in.

Often, that journey begins behind the scenes with teams focused on individual elements of that larger customer journey.

But sometimes those teams struggle to work together. In today’s demanding marketplace, however, collaboration can’t be a roadblock to success. Especially not when you’re trying to unite all the various pieces of your brand into one cohesive whole.

While collaboration doesn’t magically happen with the snap of your fingers, it is essential to have the right tools in place. When it comes to assets like fonts, which are central to that cohesive brand experience, it’s crucial to give all your teams to a library of fonts that clearly labeled, easily searched and shared, and accessible from anywhere in the world. 

On-brand at top speed.

Nothing is more crucial to your reputation and or more central to your customer’s trust than safety. And while the word “safety” brings to mind of inflating airbags and crumple zones, the fonts you deploy in your vehicles go a long way to keeping your customers focused, attentive, and safe while on the road.

Not all fonts are optimal for this environment. Designs with very similar letter shapes or with minimal contrast, for example, require an extra moment to read as the viewer’s brain sorts out one letter from another. It may not seem like much, but even a brief diversion of the driver’s attention can be problematic, depending on what’s happening around them.

Fortunately, there are plenty of fonts that are optimized for quick-glance environments, and Monotype can help you identify options to suit your needs while complementing your brand.
 

Solutions for a changing world.

Monotype knows fonts better than anyone. But we also know what it takes to be successful in an evolving marketplace, as we’ve had to adapt to enormous changes in the design and branding world over the past few years.

Our solutions pair our expertise with our experience to provide brands like you with tools to be agile and build lasting customer relationships.

 

 

Monotype Fonts.

With the largest collection of award-winning type as well as access to the world’s most sought after foundries and type designers, Monotype Fonts enables creative professionals to spend less time on administrative work, and more time on designing meaningful brand experiences.

Key features

  • The world’s best fonts, type designers and foundries.
  • Trusted and secure font management.
  • Integrated with the tools you use everyday. 
  • Controlled annual cost.

Driven by their passion for type, our Studio is the heart of the largest library of fonts in the world. We offer a suite of services that enable brands of all sizes to express their voices through type, helping people to instantly recognize and connect with them.

Monotype Studio Services:

  • Brand Type Assessment.
  • Type Modifications.
  • Custom font design.
  • Global Expansion.
  • Logotype Services.

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