MiSans for Xiaomi.

A unified multiscript typeface.

Scaling a global brand identity.

In today’s global market, maintaining a cohesive brand identity across different languages and cultures requires thoughtful design solutions, and typography plays a central role in this effort.

Xiaomi, a Chinese multinational technology company known for its smartphones, consumer electronics, and smart home devices, needed a typeface that could do more than just look good; it had to function as a seamless extension of their brand, across several devices, languages, and cultures.

Enter MiSans, a typeface designed to evoke Xiaomi’s core design principles while honoring the nuances of every language it supports. This ambitious project began by substantially extending MiSans Latin, designed by Hanyi Fonts, to deliver seamless support across a diverse range of scripts. MiSans now features typefaces meticulously crafted by Monotype, covering Thai, Lao, Japanese (kanji, hiragana, katakana), and Korean (Hangul, Hanja), alongside an extensive suite of Indian scripts encompassing Bengali, Devanagari, Gujarati, Gurmukhi, Odia, Tamil, Telugu, Kannada, and Malayalam. MiSans is more than a visual tool. It’s a cultural bridge that brings clarity and consistency to Xiaomi’s communication across diverse regions.

Eine Vision für eine moderne Identität.

Um eine erneuerte Markenidentität zu entwickeln, arbeitete die Foundation mit ihrer Partneragentur Manual Creative zusammen, die eine Strategie entwarf, die maßgeschneiderte Versionen von Gotham für unterschiedliche Kontexte und Programme umfasste. Ziel war es, Gothams Stimme auszuweiten und für jede Facette der Arbeit der Foundation eine eigene, aber miteinander verbundene Persönlichkeit zu schaffen. Das Ergebnis war eine Neuausrichtung hin zu Gotham Condensed Bold als primärem Fontstil, ergänzt durch drei maßgeschneiderte Varianten, die für spezifische Botschaften entwickelt wurden:

Gotham Inline: Ein lebendiger, energiegeladener Stil, der in der Kommunikation rund um Sport und athletische Themen eingesetzt wird.
Gotham Slab Serif: Eine Hommage an die historische Americana, die Themen wie Demokratie, Bildung und bürgerschaftliches Engagement verstärkt.
Gotham Stencil: Eine zeitgemäße Interpretation der Schablonenästhetik, die Gemeinschaftsengagement und Nachhaltigkeit symbolisiert.

Jeder dieser neuen Stile ermöglicht es der Obama Foundation, mit Klarheit und Wirkung zu kommunizieren, während eine zusammenhängende Markenidentität gewahrt bleibt.

The collaboration behind MiSans.

Creating the MiSans typeface was a collaborative effort that brought together a team of international type design experts to ensure each script was treated with care, respect, and contextual sensitivity alongside technical excellence. Monotype enlisted specialists who deeply understood both the cultural and technical nuances of each script.

For the Indic scripts, Monotype partnered with Vaibhav Singh and Alessia Masarella from Typeland, whose knowledge of the region’s typographic traditions played a pivotal role in shaping designs that resonate authentically across India’s diverse linguistic landscape.

For the Lao and Thai scripts, Cadson Demak’s team leveraged their extensive expertise to design typefaces that honor the identity of these scripts while maintaining alignment with Xiaomi’s aesthetic principles. For example, they chose to go with a Loopless style of Thai, as its fundamental structure has come to be naturally associated with the requirements of digital environments.

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We prioritize crisp and clean characters that simplify details without sacrificing the unique features of the scripts. This style is ideal for ensuring readability at small sizes and different weights. Our extensive testing guarantees clarity, balanced proportions, and seamless functionality in a wide range of digital environments. “

Cadson Demak

Ein Font – und eine Marke – für die Zukunft.

Das Obama Presidential Center richtet den Blick nach vorn: Es soll die nächste Generation von Führungspersönlichkeiten inspirieren und stärken. Die Typografie trägt diese Vision – dynamisch, kraftvoll und untrennbar mit der Mission der Foundation verbunden.

Durch die Erweiterung des Gotham-Repertoires verfügt die Foundation nun über ein typografisches System, das ihre wachsenden Programme unterstützt und dabei der Identität treu bleibt, die einst die Öffentlichkeit begeisterte. Die Zusammenarbeit zwischen Manual Creative und Monotype stellte sicher, dass jede neue Variante von Gotham mit Sorgfalt gestaltet wurde und dabei Geschichte und Innovation in Einklang brachte.

Während die Obama Foundation ihre wichtige Arbeit fortsetzt, wird ihre Typografie weiterhin eine zentrale Rolle in ihrer Kommunikation spielen – genau wie von Anfang an.

Bilder mit freundlicher Genehmigung von Manual Creative.

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Throughout the development process, we maintained open communication and continuous feedback with the design team, ensuring that every script not only met Xiaomi’s visual standards, but also provided a comfortable, authentic reading experience for local users across various print and digital touchpoints. Monotype’s lead designers showcased exceptional expertise in balancing brand consistency with cultural authenticity. The final result is a truly unified type system that allows Xiaomi’s brand voice to come through clearly in every language we use. “

Li Feilong

Senior Designer, Xiaomi

We also collaborated closely with the Xiaomi team, who were always ready with feedback and beta-tested fonts throughout the project. That rhythm of exchange made communication across teams efficient and productive, and built a double layer of quality assurance for the end result. It also meant clear, effective interactions about design decisions throughout the project and swift confirmation of their suitability for the clients’ needs. “

Typeland

MiSans directly addresses the challenges of maintaining brand consistency and delivering a cohesive user experience across multiple languages. By prioritizing cultural resonance and technical precision, Xiaomi and Monotype delivered a typeface that harmonizes diverse script systems without diluting their individuality. This approach helped strengthen Xiaomi’s global brand presence while deepening its connection with local audiences by respecting linguistic and cultural nuances.

The typeface’s advanced engineering across multiple weights and formats guarantees optimal functionality on different devices, screen resolutions, and environments. By emphasizing a seamless integration of local language support with Xiaomi’s global design ethos, MiSans reinforces the brand’s commitment to quality and inclusivity, providing users with a visually consistent and culturally relevant experience in every interaction. This ensures a cohesive design language and visual identity for Xiaomi, that is easy to adapt across regions.

Ultimately, MiSans serves as a blueprint for brands aiming to navigate the complexities of global communication. It underscores the importance of respecting cultural identity while delivering a consistent brand experience. This balance between local sensitivity and global coherence is what elevates a typeface from simply utilitarian to a central tool for meaningful connection in today’s interconnected world.