Why Type? The Role of Type in Branding.
From brand strategy to sonic branding, learn why typography plays a significant role in your brand development.
Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.
Sr. Type Director
Tom leads a team of type designers creating fonts for the Monotype Library and corporate brands. Words and letters are in Tom’s blood - his great-grandfather was from a family of stonemasons that specialized in letter carving, and his uncle was a sign painter.
Sr. Director of Brand
James oversees Monotype’s brand. The team has been recognised by various organisations such as the European Design Awards, Type Directors Club, Art Directors Club, D&AD, and the AIGA.