2024 Has Seen the Rise of the Retro in Advertising Campaigns

As celebrated in our most recent Type Trends Report, 2024 has seen the rise of the retro, from ’90s nostalgia and grunge to the return of the comforting, traditional serif.

Monotype’s Doug Wilson, Executive Creative Director, and other creative experts weighed in on this broader shift at Creativepool, exploring the emotional pull of nostalgia, collective memory, and retro-futurism in advertising today.

Read more at Creativepool.