Presentation given by Britt Cobb, Associate Partner at Pentagram. Learn more about Monotype’s Brand Talks here.
You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.
Monotype partnered with D8 to craft a fluid new identity for Pride Amsterdam, one of the biggest Pride celebrations in the world attracting thousands of visitors. Read the full case study for more.
Pioneering French lingerie brand Chantelle has stood for decades as a powerhouse of innovation and elegance. Over the past seven years, the brand has undergone a major transformation, refining its portfolio to better speak to the many facets of femininity.
After years of raising awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. Monotype Studio developed Mind Meridian – a modified typeface that puts warmth and accessibility at the heart of the brand.
