Type resources for designers and brand owners

Tag: Typography

176 articles

Do people really ‘need’ typography? (Hint: Yes, they do).

Type is everywhere all the time, from mundane signage to extraordinary examples of cutting-edge design. In some cases, people might think type doesn’t matter, but our own Charles Nix has a different theory.

CaseCo: A Case for Variable Fonts.

Variable fonts have been around for a few years now and are very well supported. But how much do we know about all the ways they can benefit a brand and its audience? We’ll take a look at how CaseCo, an admittedly fictitious company, has incorporated them throughout their brand identity and web experience: from brand voice and fidelity, to more expressive typographic choices, to being more accessible to more people across more devices — and even some benefits for website engineering and infrastructure teams. Even if only one or two of these use cases make sense for your work — variable fonts are ready to make a huge impact for your organization. 

GPU Text Rendering Techniques Part II.

In part 1, we explored how a GPU can be used to render text in an application to enhance the performance. “Glyph Rendering and Texture Mapping” can be used to pre-render glyphs in a GPU texture and mapping of glyphs in that texture can be used at runtime to show those glyphs at proper position. 

Bekaert — Typographic purpose with Interbrand and Monotype

Bekaert — Typographic purpose with Interbrand and Monotype

New Custom type family for MotoGP™.

MotoGP™ is the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.

Typography Matters: How science can help you master the art of typeface selection. 

In the world of design, every detail matters. As a creative, you understand that the choice of color, shape, and layout can make or break a design. But what if we told you neuroscience could help you choose typefaces more confidently? 

Typography Matters: How to leverage neuroscience to build a memorable brand.

In the competitive world of marketing, standing out is crucial. As a marketing decision-maker, you’re constantly looking for ways to differentiate your brand and connect with your audience on a deeper level. But have you considered the role of typefaces in your marketing strategy? 

4 popular book cover design trends in 2023.

In this article, get a peek at recent and upcoming book releases in a variety of genres to get a sense of what typography styles are trending in publishing right now. This post is a guest piece from our friends at Reedsy, a website that connects authors with publishing professionals.

Meet the 2022 Beatrice Warde Scholarship recipient: Doah Kwon.

We caught up with Doah, who graduated in May 2023 from the School of Visual Arts with a BA in Design, with Rhodes Family Award and Honors. Doah talked about her type-driven design style, a recent project using machine learning and motion, and some of her biggest design influences. 

How to find a legible font.

Legibility is a crucial consideration when trying to choose a font for your project. Here’s how to find a legible font that will be easy on the eyes for your readers and customers.