Tag: Fonts76 articles
“Typeface design is not an art. It’s a craft,” says Marco Ganz, the designer of Veto Sans. “People are familiar with letters. Letters have a purpose. Art has no purpose beyond making people think or wonder.”
Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.
Tom Rickner introduces Monotype’s first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.
As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here’s how web fonts can help.
Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.
When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.
A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.
Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.
Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.
Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.
From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favorite band T-shirt, type has and always will be a fundamental part of our self-expression. In this eBook, you’ll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.
This ebook takes a look at the evolution of font design to illustrate why today’s brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won’t let you down.
Maintaining good brand health and a strong visual identity is essential to developing trust with your customers. It also requires constant focus and a willingness to adapt and experiment on the fly. We’ve highlighted areas you can’t ignore if you want to deliver the experience consumers expect.
Typography on the web has long been considered second to web page performance, leaving web designers unable to apply all but the most basic typographic principles to online content. Until now. With the recent emergence of the variable font format, designers can work with an entire font family as they do in print.