Tag: Brand fonts
98 articles
Gauge your clients’ font needs with these 12 questions.
When you’re undertaking the daunting, yet important task of determining client font usage, these questions can help get you started. Check them out in the article below.
Why font consistency is crucial to good branding.
Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.
5 rebrands that used type to transform their sector.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
The deadly “missing fonts” error and its implications on an agency.
We all know about the spinning rainbow wheel of death, but what about the “missing fonts error”? It can be just as frustrating for designers trying to do their work, which has drawbacks for agency operations as a whole and can damage your client’s trust in you.
Change management resources that will simplify the switch to Monotype Fonts.
Moving to a font subscription service model? Here are the resources you need that will help you make the transition to Monotype Fonts easier.
Monotype Fonts FAQ for IT.
Monotype Fonts was designed with designers in mind, as we like to say. But it’s also true that we built it to meet the needs of modern organizations, which also means building for a range of teams, including IT.
How a Monotype subscription minimizes font-related security threats.
Creatives often search far and wide to find the perfect fonts. With the added pressure of finding high-quality fonts at a bargain (or for free), creatives can unknowingly introduce vulnerabilities to your network. Fonts are, after all, software, and like all software, they can be used for malicious purposes.
4 tips for being more sustainable when you design.
Sustainable design practices can go a long way to designing for good. Learn 4 tips for being more sustainable when you design.
Collaboration above all: How Monotype Fonts makes it easy for agencies.
Collaboration above all: How Monotype Fonts makes it easy for agencies.
Dear agencies: Stop buying fonts, ok?
Run an agency, or maybe you’re the head of production at one? Then you may or may not know about this major time- and money-saver when it comes to buying fonts, which is this: you don’t need to buy or license them, ever. Read that again in case you need to.
8 Common mistakes to avoid when choosing brand fonts.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
Why font performance matters & how to look for high-performing fonts compatible with your brand.
As your brand identity evolves, chances are you may be feeling some growing pains. You might be stretching as you search for the appropriate vision and brand identity for your evolving brand. We know firsthand that choosing the right fonts matters—font performance is crucial to delivering a positive customer experience, extending their connection to your brand.
Can’t find the perfect type? Here’s what to do.
It’s that time again. You’re at your desk, and it’s time to begin your new design project. First, you have to choose a font. To begin, you scroll through a list of fonts online and find yourself bombarded by the multitude of options. The number of fonts available is overwhelming. After several hours of researching, you finally find one type family you like, but you’re not sure how it will translate to mobile view. You jump to another option, but wonder if the font style will align with your target consumer.
What do your fonts say about you?
Your customers see your brand through design and typography. Typography is your brand’s ambassador. It is your visual voice, speaking for you every hour of every day, everywhere your brand lives.
How an increased focus on digital transformation has changed customer branding expectations.
Today’s designers are faced with a multitude of new challenges when it comes to designing for a digital world. Customers expect constant communication, have short attention spans, and expect brands to keep up with emerging technology. Learn about the branding challenges to advance your digital strategy and forge ahead.
Are free fonts worth the headache?
Designers who have encountered issues with low-res legibility or missing glyphs understand the value of high-quality typefaces sourced from established designers and foundries. However, many non-creatives don’t see the point in paying for fonts. How many creatives have heard the words “just get something free” at some point in their career?
What designers should know about font libraries.
When it comes to choosing a font to represent your brand can be a daunting task — especially when you’re trying to balance the needs of stakeholders and your customers. After all, the font you choose is one of the first things people see when they look at your brand. Here are key traits to look for when choosing a font library.