Senior Type Designer.
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Madera ®'s sharp apexes add some flavour to the design, which offers an honest, trustworthy tone of voice – but with a twist.
Based on a Monotype 1930s condensed poster typeface, Placard Next is bursting with personality.
Ariata™ is three typefaces in one. Like phases of the moon, they gracefully meld from one to the other.
In his words.
Malou Verlomme is senior type designer for Monotype, and has been with the company since 2016. His Camille typeface has the honor of being part of the collection at France’s Centre National des Arts Plastiques (CNAP).
His typefaces include Madera, Placard Next, as well as Ecam and Totem published with the foundry LongType, which he co-founded in 2012. In 2016 he designed the Johnston100 typeface for TfL for extensive use throughout the London Underground. He has a Graphic Design degree from l’École Duperré in Paris, and an MA in Typeface Design from the University of Reading.
Unexpected details appear throughout the design, from its wedged diagonals and single storey 'a', to its round tittles – which would more ordinarily be square, and mechanical – the warmth and quirkiness of its character really shines through when set at larger sizes, making this a typeface for posters, headlines, and anywhere else designers need to make a statement.
Ariata™ is three typefaces in one. Like phases of the moon, they gracefully meld from one to the other. The “Text” weights are sturdy designs that perform as well in blocks of copy as they do in the occasional headline. The “Display” versions of Ariata are delicate but confident designs that shine in large sizes, while the “Stencil” typefaces are eye-catching and provocative.