2 December 2020 | Americas 12:00pm EST - Europe 14:00 GMT (UK)/15:00 CEST 1 hour. (Live in both time zones).
Pantone x Monotype: how colour and font make an iconic brand.
Some recent research has shown that companies increasing their design budget grow substantially faster than the competition.
Even complex brands are built on a basic visual structure: Colour, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity. How can brands create an identity that will differentiate themselves? Which are the key components necessary to build trust with your audience and achieve consistency?
Join Monotype & Pantone to discover the main components of design, and learn why fonts are the element that holds it all together.