Designer Jim Ford calls it ‘the typeface of the future… only yesterday’. The Posterama™ typeface condenses an entire century of futuristic reference points from art, architecture, poster design and science fiction into one family. Inspired by the 20th century fascination with visions of the future, the Posterama typeface is built on a collection of alternate glyphs drawn from design yesteryear that lend each of its eight upper-case styles its evocative flavor.
The base design, the modular, geometric the Posterama 1927 typeface, harkens back to the elements of the Futura® design, celebrating Paul Renner’s revolutionary contribution. The variations in the Posterama 1901 typeface pay homage to the Arts & Crafts and Art Nouveau movements. Posterama 1945’s peppering of Russian Cyrillic characters give it a Cold War flavor, and the Posterama 1984 typeface conjures up 1980s sci-fi poster type. Three other styles and a lower-case text font complete the family.
“the typeface of the future…only yesterday”