This past June, Google officially stopped accepting new Flash ads into its AdWords network. This decision signaled the last blow to Flash, which had dominated the rich media advertising landscape for the previous 15 or so years.
In Flash's place, HTML5 has become the industry standard for digital advertising. Google now only accepts HTML5 ads, and the Interactive Advertising Bureau recommends using it. Major browsers, including Chrome, Firefox and Safari, have supported HTML5 for years and continue evolving to take advantage of its advantages.
So, what is HTML5? It's simply the latest version of HTML, the coding language at the heart of much of the web. But HTML5 includes important new features that allow for video and audio playback, tasks previously handled by Flash, while giving designers vast new capabilities when it comes to responsive design and dynamic content.
Most importantly, HTML5 is optimized for mobile devices. Unlike Flash, it's entirely coded into the digital ad or website itself. Flash, on the other hand, is a separate plug-in that isn't supported by most mobile operating systems because of its substantial power requirements and slow load time.
With any change of this magnitude comes a lot of questions and misunderstandings. How does this impact the way you market your product? Do you have more options now, or fewer? Does this mean a more time-consuming and less efficient workflow?
We've put together an ebook about Flash and HTML5 that separates fact from fiction and answers some basic questions about what the immediate future holds for the digital advertising landscape. The ebook is designed to give you the information you need to understand how the digital advertising landscape has changed and determine what makes sense for your marketing efforts going forward.
The most important takeaway is a simple one: It's time to get on board. Many designers and marketers are just coming around to HTML5, but it's here, now, and those who wait may find themselves quickly falling behind the curve.
To read the ebook, download it today.