Adobe's move to get out of the business of fonts as a standalone offering might be good for creative professionals, but what about enterprise customers?
Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.
Choosing the right typeface can be a daunting task for any brand. We explored this topic in greater detail during a panel discussion at this year's Adobe MAX.
Monotype's VP of Marketing, Alice Palmer, spoke at AMA Marketing Week Live about the role of persona-based marketing in building a customer-centric experience.
When designing with type, the use of numbers can take a layout from good to great. Here's how to use them to the best of their ability.
We extended our long-standing alliance with Adobe to make hundreds of new fonts available to Creative Cloud customers.
We’d like to introduce the newest member of the Monotype team, Tom Foley. As Creative Type Director, Tom will lead the Studio team in London.
Setting text in augmented and virtual reality presents new design challenges. Learn about six fonts that can enhance your AR/VR creations.
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Brand Talks on the Terrace explored different ways to achieve customer-centricity with Domino’s and Walmart.
Finding the right brand font requires a deep understanding of who you are as a brand, and how you want to present that identity to the world.
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.
Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.
Companies like Wayfair are proving that augmented reality can serve as a useful touchpoint and enhance online shopping.
Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.
Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.
There's a tectonic shift going on in marketing and 360° video and virtual reality are at the center of it all.
Kenneth Woodruff explores the difficulties of AR/VR product development and highlights projects that are breaking new ground in the space.
David Pearson is one of the best-known names in book design, especially renowned for his deft and bold use of type on covers. Read his Q&A with Theo Inglis.
Sometimes clients just don't care where their fonts come from. Here's why their project (and your reputation) benefit from convincing them it matters.
As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here's how web fonts can help.
Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.
By 2020, Gen Z will represent 40% of consumers. The first generation to grow up in a time of constant connectivity, brands can learn a lot from Gen Z.
When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity
Monotype’s type designer Toshi Omagari, explains the process of reviving typefaces, having designed a number of significant type reinventions in recent years.
See how styling live text with web fonts can be far more efficient and streamlined than old-fashioned methods, especially when building digital ads.