Why Type? The Role of Type in Branding.

Watch our On-Demand Webinar from brand strategy to sonic branding, learn why typography plays a significant role in your brand development.

Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley guide you through what brands need to deal with today’s digital world, and into the future.

Sr. Type Director Monotype.

Tom Foley

Tom leads a team of type designers creating fonts for the Monotype Library and corporate brands. Words and letters are in Tom’s blood - his great-grandfather was from a family of stonemasons that specialized in letter carving, and his uncle was a sign painter. 

Sr. Director of Brand Monotype.

James Fooks-Bale

James oversees Monotype’s brand. The team has been recognised by various organisations such as the European Design Awards, Type Directors Club, Art Directors Club, D&AD, and the AIGA. 

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