The theme of the 2019 Type Drives Culture Conference, hosted by The Type Directors Club, called on presenters and attendees to share their interpretation of the future of type in a diverse and global context. Among the day’s highlights was a panel discussion with Monotype Type Director, Charles Nix, Dan Rhatigan of Adobe Fonts and Irin Kim of Google Fonts.
Fyre Festival to fashion week, how do Instagram influencers make so much money?
There are plenty of questions surrounding the economy of social media influencing, its real-world impact and the resulting ROI for brands. In a 2017 study, Olapic found 31 percent of consumers have purchased a product or service based on a social influencer’s post.
Top Email and Social Media Marketing Tips for 2019
Olapic’s Pau Sabria explores the journey toward digital-first buying and the resulting strain on retailers with brick-and-mortar locations as the primary element in their brand identity. Well into 2019, his advice for leveraging social media as the new storefront tops the list of email and social media marketing tips to utilize this year.
Monotype’s Steve Matteson and Kamal Mansour weigh in with how script fonts for every language should have a place at the table, even in the age of digital—noting specifically Monotype's ongoing role in the Google Noto project.
Extending your B-to-C Holiday Marketing Success to 2019
Even though we’ve settled in the new year, many brands still haven’t finalized their marketing plans for 2019. Monotype CMO Brett Zucker explores the trends that made marketers successful during the 2018 holiday season and shares tips on how to utilize those strategies in planning for the year ahead.