In a Social Media World, Hereʼs What You Need to Know About UGC and Privacy
Today’s consumer rejects traditional advertising in favor of transparent and personalized communications. Driven by this growing emphasis on brand sincerity, brands are increasingly leveraging UGC in their marketing and e-commerce strategies. Monotype’s CMO, Brett Zucker, shares best practices on how to harness the power of UGC in today’s privacy-focused landscape while executing legal, sincere and effective communication across social media channels.
See the 22 Innovation by Design Award Winners that are Reshaping Our World
Fast Company’s annual Innovation By Design Awards honor the best designs across a range of industries. This year, a record-number 4,300 entries were submitted, resulting in more than 22 winners and 483 honorees who together, paint a picture of design as an agent for positive change in an uncertain world. Monotype's alongside Helvetica Now typeface was named a finalist in two categories: “General Excellence” and “Graphic Design.”
Anti-Utopian Type Design with Monotype’s Charles Nix
From the mind of Monotype Type Director Charles Nix came a new typeface called Ambiguity: a typeface whose unusual proportions deliberately challenge traditional conventions of design. In an interview with TechCrunch, Nix reveals the genesis of Ambiguity, as well as larger insights into the state of type design.
Ikea is Quietly Changing its Brand Again—For a Very Good Reason
After using Verdana across its visual identities for a decade, IKEA has switched its brand typeface to Noto: a clean, sans-serif typeface designed by Google and Monotype in 2016. Noto is capable of supporting more than 800 languages and will help IKEA visualize a cohesive brand identity across its 422 locations around the world.