For years, expert have seen the need for a more robust Helvetica, and now (finally!) we have it with Monotype’s Helvetica Now. The family of 48 fonts has had every glyph redrawn to function during a time when designers have to solve problems on low-res and high-res devices, big screens and small screens, printed works and e-ink, and all the way up to large-format paper and pixel-based displays. Helvetica Now promises to be the Helvetica for every design situation.
One of the world’s largest retailers just debuted its own shape-shifting typeface
The many small businesses that use global e-commerce platform, Alibaba, don’t always have the resources to invest in branding, and as a result, there’s a lot of variation and confusing design among these sellers. To help streamline its websites and standardize the design of its many small businesses, Alibaba released its own typeface called Alibaba Sans, designed by Monotype’s Akira Kobayashi, which will also be used in the company’s branding across its e-commerce and cloud computing to payment, logistics, and even entertainment divisions.
Monotype, in collaboration with Alibaba, has developed Alibaba Sans: a custom typeface family that helps unify the company's branding across its vast international apps, platforms and websites. With this launch, all merchants and brands on Alibaba can express their brand identity and create businesses that are beautiful and simple.
Andrew Lawrence, executive creative director of brand design consultany Elmwood considers Helvetica’s timeless appeal and argues that "extraordinary design is meaningful, memorable and iconic but it also boasts [Helvetica’s] type of agility and long-term vision."
Campaign Asia reports on the launch of Alibaba Sans, a new custom typeface designed by Monotype for China-based e-commerce giant Alibaba. Alibaba Sans aims to meet the demands of the platform’s "global scale and rapid expansion" and is offered as "an inclusive resource for all Alibaba’s partners and customers across the globe, and for free."