A distinct custom font (with wings) for Duolingo.

“ London-based brand consultants Johnson Banks came to us to help finesse the favoured concept and extrapolate it into the design of a new custom display typeface.”

Topic

Case studies

Brand fonts

Type design

Studio

Type trends.

Taking inspiration from Duolingo’s iconic owl mascot ‘Duo’, agency Johnson Banks had begun to explore how the shapes inherent in the mascot’s design could influence the typography. Together we began to look at how to incorporate the shape and spirit of an owl’s wing into a unique custom font.

Your brand. Your voice. Your font.

Whether you’re looking to rebrand, refresh or establish a stunning new visual identity, Monotype’s expert designers can help you create a custom font unique to your brand voice and requirements.

See how Monotype can help.

More from the Monotype Studio.

Meet the team.

What is a brand type assessment?

Custom? Modified? How to understand what's best for your brand.

Vidéos

La nouvelle police personnalisée de Santander : une création Monotype vue de l’intérieur.

Juan Erquicia, responsable marketing du groupe Santander, évoque les obstacles auxquels sa marque a dû faire face avant de se lancer dans sa nouvelle identité visuelle, et la façon dont une police personnalisée créée par Monotype a permis de résoudre ces problèmes.

Études de cas

New custom type family for MotoGP™.

MotoGP™ is the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.