Phil Garnham, Senior Type Director at Monotype, presented the results of a scientific study that qualitatively and quantitatively proves the influence of type on the experience, associations, and emotional response to brands and their messages. Download the research here.
Karl Nowak (WWF) and Christian Weigel (Digitas Pixelpark) presented the saveyour.world campaign in the metaverse, which features a young, engaged audience that wants to contribute to saving the real world.
Deutsche Telekom, represented by its Senior Brand Manager Andreas Kirpal with Hendrik Bruning, Creative Director, Metadesign, presented their new house font TeleNeo.
Simon Betsch (Managing Partner KMS TEAM), will show in his keynote how brands can meet consumer expectations in times of social and economic upheaval.