Trust. Security. Adaptability.

Monotype Solutions for Financial Services.

As the financial services sector grows into a more fully digital business, and expands to include a wide range of innovative products, your brand and visual identity are crucial to building strong, lasting customer relationships.

Touchless, but tangible.

The days of in-person banking are waning, and fast. While brick-and-mortar branches will likely always exist for specific set of services, most day-to-day banking is now handled digitally and, in most cases, on a mobile device.

This means your brand is no longer secondary to your customer experience. Your customer experience is your brand.

Your font strategy is essential to ensuring that this experience is a good one. A distinct, legible, welcoming typeface can be the difference between a brand customers love, and an experience customers want to avoid. And as the industry continues to evolve, a smart approach to fonts will enable you seamlessly evolve with it.

Santander Next - a custom font by Monotype Studio.

Trust is everything.

As more of our financial activity shifts toward digital touchpoints, so too does the attention of scammers. Our online lives are full of potential pitfalls that put the security of our privacy, data, and finances at risk, including phishing schemes, hackers, and copycat companies seeking to defraud your customers.

While most of the pushback against scams takes place in the world of IT, your brand can act as a line of first defense. Simply put, a visual identity built on generic assets such as system fonts or open-source fonts is easier for scammers to copy and replicate.

A distinct brand that uses unique fonts, such as a customized typeface, not only serves as deterrent from these scams but builds trust with your customers over time.

Fonts. Open to everyone.

Much like buildings need to be accessible to all, digital properties need to be adaptable to a wide range of users. The Americans with Disabilities Act include numerous provisions designed to ensure people with unique needs are able to read and interact with the content on the page. 

Fonts play a huge role in delivering this degree of access, starting with the actual design of the letters. Some typefaces and typeface styles deliver better legibility, contrast, and scalability than others, and many typefaces do not meet the standards outlined by the ADA and similar guidelines in the UK and EU. On the technology side, it's essential to use web fonts for text so that screen readers can process and speak aloud the text for visually impaired users.

 

Helvetica Now Variable

Solutions for a changing world.

Monotype knows fonts better than anyone. But we also know what it takes to be successful in an evolving marketplace, as we’ve had to adapt to enormous changes in the design and branding world over the past few years.

Our solutions pair our expertise with our experience to provide brands like you with tools to be agile and build lasting customer relationships.
 

 

 

 

Monotype Fonts.

With the largest collection of award-winning type as well as access to the world’s most sought after foundries and type designers, Monotype Fonts enables creative professionals to spend less time on administrative work, and more time on designing meaningful brand experiences.

Key features

  • The world’s best fonts, type designers and foundries.
  • Trusted and secure font management.
  • Integrated with the tools you use everyday. 
  • Controlled annual cost.

Driven by their passion for type, our Studio is the heart of the largest library of fonts in the world. We offer a suite of services that enable brands of all sizes to express their voices through type, helping people to instantly recognize and connect with them.

Monotype Studio Services:

  • Brand Type Assessment.
  • Type Modifications.
  • Custom font design.
  • Global Expansion.
  • Logotype Services.

开始