Variable Fonts: Greater Expression within Your Brand’s Visual Voice.
While most designers have heard of variable fonts, many still view them as an emerging technology seemingly reserved for experimentation and type nerds. In actuality, variable fonts empower designers with complete control over their design, enabling a range of opportunities for forward-thinking brands and solving numerous problems designers have long-faced in using typography on the web.
Recently, Tom Rickner, Creative Type Director at Monotype, delivered a talk for The One Club for Creativity’s “Creative Month”, a “what’s what” on the now and tomorrow of variable fonts, featuring a live demonstration of what variables can achieve where static fonts cannot. Check out the recording below.