供设计师和品牌所有者使用的字体资源

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专业知识

理解字体授权如何能让创意者的工作变得简单。

创意者是字体的主要用户，但许可审批通常要经过其他部门。以下是一些所有设计师都应该理解的关键概念。

案例研究

H&M超时尚字体

H&M需要定制一种字体，以便在所有的宣传中都能突显时尚——从商店内的巨型广告图到其网站上较小尺寸的文字，再到季节性产品展示册。Monotype与瑞典设计公司The Studio合作为该品牌设计并开发了专属字体HM Amperserif。

专业知识

现在宣布2019年Type Champions获奖品牌！

Monotype很高兴向大家介绍Type Champions奖项的首届获奖品牌，这是一个新计划，旨在表彰品牌在发展和维护其品牌形象过程中对字体设计创造性、创新性和令人难忘的运用。

专业知识

可变字体带来的文字设计变革。

随着可变字体的出现，网页设计不必再担心影响页面加载速度了。Jason Pamental 带我们了解可变字体的好处，以及它们是如何为网页设计带来改变的。

案例研究

作为全球最大的字库公司，你将如何选择自己的字体？

Monotype 的品牌更新需要实现与客户相同的沟通一致性。但是，如果这家字库公司拥有数以万计字体可供选择，并且要为多种产品和服务进行设计，答案又会如何？

专业知识

字体背后：Monotype工作室的Carl Crossgrove。

“字体背后”彰显你所喜爱和使用的字体背后的人员和过程。这次介绍Monotype工作室的Carl Crossgrove。

案例研究

阿里巴巴集团的新字体赋能商家生态，让商业美而简单。

这套定制设计的 Alibaba Sans 字体家族将帮助其合作伙伴与客户提高品牌设计力。

品牌设计

Font licensing, simplified.

We get a lot of questions about font licenses. What are they? When do I need one? Why do I need one? Can they be shared?

But while font licensing may seem complicated on the surface, it’s actually pretty simple once you understand the basic outline of what they cover.

Check out our FAQ for all the basics, plus tips for managing your company’s font library and keeping your fonts thoughtfully organized.

Learn more about font licensing.

Highlights from Brand Talks Connected.

Brand Talks events bring together design, marketing, and branding professionals from around the world to examine trends, learn real-world strategies and find inspiration to lead successful brands.

Like many of us, Brand Talks went fully remote in 2020. But the result—which we call Brand Talks Connected—was special in its own right, a truly international gathering of creative minds dialing in from bedrooms, kitchens, home offices, and who knows where else.

Head to our events page to register for the next Brand Talks, or visit the archive to view past events.

视频

James Sommerville keynote at Brand Talks Connected.

James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.

视频

House Industries keynote at Brand Talks Connected.

Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.

Creating in the COVID era.

专业知识

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.

专业知识

软服务的数字化，以及怀旧在危机中的重要性

Monotype 工作室的字体创意总监 Phil Garnham 探索了数字字体的演变，并赞美汉堡王品牌重塑心中的遗产。

本文最初发表于 BITE

专业知识

How design and creativity can help meet this moment.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Font expertise from the Monotype Studio.

专业知识

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.

专业知识

What are font superfamilies and why do we need them?

Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?

专业知识

What’s in a letterform?

A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.