Inside Hearst’s New Agile Design Process

Watch as Hearst Digital’s Creative Director Theresa Mershon shows you how agile publishing and the process, skill and workflow changes that her team made this year allowed them to go from launching one website every few months to publishing a new title in as little as three days, helped double their traffic, and improved engagement.

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Theresa Mershon

For over 15 years, Theresa Mershon has been designing web and mobile products. As Creative Director of Hearst Magazines Digital Media, she is responsible for the visual and interaction design of some of publishing's most well-known titles, including Cosmopolitan, ELLE, Esquire and Harper’s Bazaar. Currently she leads a team of designers building a flexible publishing platform that delivers a billion page views to over 100 million users each month. Her team's work has received recognition from the Webbies and Adweek. She's an advocate for lean UX in digital publishing, and believes designer generalists are the way forward.

Theresa has also produced work for blue chip brands like Canon, Citi and MTV.