One of the best rebrands of 2016, the new Premier League identity features a typeface that performs confidently from screens and jerseys to TV and league tables
With a focus on multilingual typography, type designer Toshi Omagari has created fonts for several major brands and worked on some of Monotype’s most recent major type releases. He is a regular speaker at events like ATypI, sharing his experience and insights on multilingual type design.
Toshi Omagari joined Monotype in 2012, after studying typography at Musashino Art University in Tokyo, and completing an MA in typeface design at the University of Reading. With a keen interest in font development, Omagari has worked on several major type projects for Monotype including resurrecting a ‘lost’ typeface to create Neue Haas Unica and updating the hand of WA Dwiggins to create Metro Nova. He’s also designed a fashion-led branding typeface for H&M, and created a font for Sir Quentin Blake that borrowed on the illustrator’s own idiosyncratic handwriting.
“When you look at typefaces, they often aren’t as beautiful as you might remember. The perfect version of a typeface exists in your memory; typeface revival is a process of its visualization”