If you’re using a messaging app in China, chances are it’s owned by Tencent. See the brand identity and typeface that is helping Tencent expand to new markets.
Hui joined Monotype’s Hong Kong office in 2015, having spent several years advising type foundries and brands on Chinese typeface design.
After studying design at the Hong Kong Polytechnic University, Julius Hui completed an apprenticeship with leading typeface designer Sammy Or. After two years at Or’s VMType foundry, Hui left to work as a freelance type consultant, advising brands and businesses on Chinese font design and lettering, and working with the likes of Bloomberg Business Week, Commercial Type and the New York Times.
After joining Dalton Maag in 2013 he collaborated with HP and Intel, all while advocating for the improvement of Chinese type design, which has included teaching and contributing to several magazines. At Monotype, Hui works on bespoke type projects for major brands, as well as developing and updating faces for the Chinese market.
“The Chinese market is there and now we are trying to develop new and exciting fonts for them. I think I have a responsibility to do that.”