HTML5 isn’t the future. It’s the now.
The Flashpocalypse has come and gone and HTML5 is the new industry standard for digital ads. Google and Facebook now require it, the Interactive Advertising Bureau officially recommends it, and most mobile platforms never supported Flash to begin with.
HTML5 can deliver a media-rich, interactive, real-time brand experience across platforms and devices. But only if the text is dynamic and on-brand. Web fonts are the key to making the most of the new digital ad standard.