A graphic designer in France believes that big brands can save millions of dollars a year and help preserve the environment simply by making slight changes to their logos to use less ink. Tom Rickner, director of The Monotype Studio, commented on how brands could react to this type of movement, noting that in the age of branding, brands must be careful to maintain their voice. He says, "Making changes in the type solely for the reduction of an ecological impact needs to be considered in these broader contexts."
AR presents infinite opportunities for brands, but are creatives ready for an augmented future?
Monotype’s Chief Innovation Officer Steve Martin explains how augmented reality opens up creative possibilities for brands, but poses a challenge in integrating text. Martin points out that delivering text as part of the augmented experience has proven to be such a burden that creative teams often try to minimize the use of text or simply avoid using it altogether.
This Shazam for fonts can confirm your worst Papyrus suspicions
The new WhatTheFont app from MyFonts uses machine learning to help designers identify fonts using their smartphone cameras. Designers simply open the app, aim the camera at text and snap a photo. In an instant, it recognizes the typeface and offers up a list of likely font matches.
How Tencent made its logo stand out with a new font
Tencent introduced its new typeface – Tencent Sans – which was created in collaboration with Monotype. The new font will be put in use on the company’s platforms, including WeChat and QQ, among others. A number of Monotype type directors and designers were involved with the development of the typeface, including Steve Matteson, Akira Kobayashi, Julius Hui, Juan Villanueva, Sammy Fung and Ryota Doi.